Mexican American Civil War - Free Essay Example

Sample details Pages: 2 Words: 598 Downloads: 5 Date added: 2019/05/13 Category History Essay Level High school Tags: Civil War Essay War Essay Did you like this example? The Civil War was a major discussion in the Rio Grande Valley such as like financially, socially, and politically. Mexicans Americans were among the first to wage war for the Confederacy, and were among the last to surrender. Cotton being the Souths most attractive product, the Souths cotton exports were the all-important to its funding for the war effort were transported over the Rio Grande into Mexico for shipment to business sectors over the Atlantic. It has been evaluated that a thousands of Mexican American served in the positions of the Confederacy. More than 60,000 Texans served in the war, and some Texans fought for the union but most of them for the confederacy. Mexicans who battled for the Confederacy surpassed the measure of Mexicans battling for the Association. There were many inspiring for Mexicans that wanted to join the Confederate armed force. The expanding threats between the Federals and Alliance in Virginia, and the danger of Association control of the Texas drift powers individuals all over Texas to join the Alliance, and Mexicans were no exemption. Mexican fighters entered Confederate administration permeated with indistinguishable patriotism from their Somewhat English confidants did. Don’t waste time! Our writers will create an original "Mexican American Civil War" essay for you Create order Throughout the time of the American civil war, the Rio Grande pulled in consideration with the indispensable terminal for the Confederate cotton exchange. At the point when the United States maritime boats closed ports from Virginia to Texas, Confederate pioneers transported their white gold over the Rio Grande, stacked it on Mexican leads, and cruised it securely past the barring powers, it attracted a variety of people from all over the world (including gamblers, swindlers, and smugglers) to the region hoping to cash in. For quite a long time, exchange through the district continued the Confederate war exertion. As the Federal blockades closed the Confederate coastline, Mexico became a vital outlet for southerners to export their cotton. In spite of the fact that, the US army force did quickly involve towns of the Rio Grande Valley and hindered the stream of cotton southward, vessels loaded up with cotton kept on utilizing the waterways waters, unhampered for the length of the war. Confederates were led by Colonel Santos Benavides, he was the highest ranking Tejano to serve the confederacy. Colonel Santos Benavides, helped make possible the safe passage of cotton across the Rio Grande to Mexico during the union occupation of the lower Rio Grande valley in 1863-64. In the last land clash of the Civil War in the east of Brownsville at Palmito Ranch happened multi month right after Gen. Robert E. Lee surrendered to General US Grant at Appomattox Courthouse, Virginia. Five hundred Union Soldiers on their approach to Brownsville stood up to three hundred Confederate officers. Following the encounter, the Union forces withdrew and supported the last loss of the war, an infantryman from Indiana. It was here that the Union blockade was felt maybe generally acutely. The Unions main objective in the war was to inhibit the south, blockading all ports so they couldnt get merchandise in or out. Confederate army in Texas progressively comprehended the significance of cotton in its capacity to protect Texas from the Union forces. Furthermore, it was here where longstanding cross-outskirt competitions and moving political fortunes on the two sides of the stream made for a consistent propensity of interest. The confederates moved over a million of dollars worth of cotton through Mexico. But then, most records of this long and bleeding struggle given short shrift to the complexities of the ethnic strains, political moving, and worldwide strategy that distinctively hued the Civil War in the Rio Grande Valley.

Biographical Summary Jonathan Swift - 1982 Words

Biographical Summary Jonathan Swift was born in the land of Dublin, Ireland on November 30th, 1667. Swift was born to English parents, Jonathan and Abigale Swift. Unfortunately, Swift’s father passed away before his son’s birth. At the age of three, Swift was raised by his late father’s family. He attended Kilkenny Grammar School with fellow student William Congreve, who would later become a dramatist. From there, Swift moved on to attend Trinity College in Dublin and Hart Hall in Oxford. Swift would acquire his MA from both school in a span of six years (Mossner). In 1698, Swift moved to England to be Sir William Temple’s secretary at Moor Park in Surrey. At Moor Park, Swift met a young, nine year old girl name Esther Johnson. He called her â€Å"Stella†. Swift started off as Stella’s tutor, and they would become â€Å"lifelong† friends. Some people have been led to believe that in 1716, Jonathan Swift and Stella Johnson were married; however, there is no evidence to prove such accusations. Swift left Temple’s aid in 1694 but shortly returned two years later. In the two years that he was away from Moor Park, Swift was part of the â€Å"Anglican division of the Irish church† in Dublin (Dewald). Upon his return in 1696 a new path for his future was soon to be discovered. Swift started as an editor of Temple s letters and then began to write his first works. Both works, The Tale of a Tub and The Battle of the Books, were eventually published in 1704 (Dewald). These works are just theShow MoreRelatedGulliver ´s Travels by Jonathan Swift: Biographical Summary1982 Words   |  8 PagesGulliver’s Travels – Jonathan Swift – Biographical Summary Jonathan Swift was born on November 30, 1667 in Ireland to English parents, Jonathan and Abigail. His father, Jonathan, died shortly after his birth, leaving his mother to raise him and his sister alone. In Ireland, Swift was dependent on a nanny for three years because his mother moved to England. The young man was educated because of the patronage of his Uncle, Godwin Swift. Godwin sent him to Kilkenny Grammar School at age six, which

People committed crime because of many reasons Free Essays

Question 3: People committed crime because of many reasons. From your own point of view, give three (3) reasons why people commit crimes? A crime is an illegal action or activity for which a person can be punished by law. Some people define crime as an act of offence towards the morality of humans. We will write a custom essay sample on People committed crime because of many reasons or any similar topic only for you Order Now Others might regard crime as an act that harms the universal human rights. Therefore, why do people still commit crimes? There are many reasons why people commit crimes. Some crimes were committed because of hunger, need money, hatred and anger. Meanwhile, the example of crime is robbed, kidnap, burglary, steal and other. The most serious crime is killing another person although their beloved one or their family. Crime is not known about the love and sympathy towards the victim. The first reason is people commit crimes because of their hunger. They steal the food from stall and also from market to fulfill their stomach. This is because they don’t have enough money to buy it. And also the price of food is expensive. For example, the price for one piece of chicken is RM2. 50. The price had burden for certain people. So, they commit to do crimes as their stomach full and not hunger again. Usually, a poor parents steal the food for their children to make them silent crying from hunger. Move on to the next point, the other reason why people commit crimes because of the money. All people need money for survive their life. Nowadays, people just only see who only had money and they will ignore about the people that under privileged. Otherwise, people need money because they want to pay the debt. Also they need in fast time and don’t know where to get it. So, they will rob at the bank and the luxurious house. Sometimes, it can be a serious crime when they kill the owner of a house or the employee at the bank. They do not care about the victim as they get the money. Moreover, the drugs addict that kill their blood family for buy drug. Last but not least, people commit crimes because of their anger and hatred. It also can be called as their selfish reason. This happen when the one person doing something out of control to other person. For example, the current issues at school like bullying. So, the bullying victim will revenge to the person that had bullying him/her. This may make serious crime like killing someone or beat their organ until paralyzed for the rest of life. As a conclusion, people commit crime because of their self. They need to control their emotion and know what they do is a wrong way and not good for their next generation. In addition, it gives bad influence and the crimes cannot be banned again. So, the government must play their best role to give the punishment to the criminal like a death penalty for the drugs addict and serious crimes. The reason why people commit crime because of their hunger, need money, anger and hatred can be solve if each of people give the best commitment and not to selfish. (505 words) How to cite People committed crime because of many reasons, Essay examples

International Airline Marketing and Strategic Management

Question: Discuss about the International Airline Marketing and Strategic Management. Answer: Introduction Quantas Airways is the largest flag carrier airline of Australia. It is considered as the largest airline by fleet size. The company has a 65% of the market share in Australia. It is founded in the year 1920 and provides international flight passengers in 1935. It operates different subsidiaries such as Jetconnect that provides services between New Zealand and Australia. It also owns Jetstar Airways which is a low cost airline (New Horizons, 2016). This report emphasizes on the strategies adopted by the Qantas Airways for the purpose of business growth. It will be analysed with the help of Ansoff Matrix. Ansoff Growth Matrix Ansoff growth matrix is a marketing tool used to determine the strategy adopted by the company for the purpose of growth in the market and development of new products in order to grab a large market share. It is a matrix that provides information related to the growth of a company in terms of product and markets. In this matrix the growth of the company depends on the fact that the company wants to market new or existing products in existing and new markets. This matrix provides information related to four different growth strategies namely market penetration, diversification, market development and product development (Shaw, 2012). Qantas Growth Strategies The Qantas has launched a new low cost airline Jetstar airline which caters to the market of New Zealand and Asia Pacific markets. The company has also entered new market i.e. European markets by establishing a partnership with Emirates. This facilitates in catering to the new markets and result in the acceleration of the market growth. The company has invested in the research and development to provide new products to the existing and new customers. The company has renewed its lounges, fleet, infrastructure and technology in order to meet the changing demands of the customers. Qantas has made investment in new products in order to attract more customers in the existing market. It has achieved a patent for self service luggage processing stations and self service passengers checks at each station. The company provides new deals to attract customers from new markets (Solomon, et al. 2013). The company has adopted product development strategy by augmenting its products with other services in order to attract more customers from the existing market (Robbins, et al. 2014). Introduction of the Jetstar is the market development strategy used by the company to enter new markets with existing product. The company focuses on providing high level of customer service in order to remain in the market and gain a competitive edge over other players in the market. For this purpose, the company provides excellent inflight services at low cost in order to attract more number of customers. Existing Products New Products Existing Market Market Penetration Product Development: Augmented Products New Market Market Development: Jetstar Diversification References New Horizons. 2016. Qantas Annual Report. [Online]. Available at: https://www.qantas.com.au/infodetail/about/corporateGovernance/2016AnnualReport.pdf [Accessed on: 16 January 2017]. Robbins, S.P. et al. 2014. Management. Pearson Australia. Shaw, M.S. 2012. Airline Marketing and Management. Ashgate Publishing. Solomon, M. et al. 2013. Marketing: Real People, Real Choices. Pearson Higher Education AU.

Television Is The Downfall Of Our Society Essay Example For Students

Television Is The Downfall Of Our Society Essay Can you imagine the actual number of people who watch T.V.? People spend more time before the television, than any other thing. Nowadays, even children, to be more specific, toddlers spend most of their time watching T.V. Shouldn?t they be playing with their toys inside or outside, playing in the yard, going to the park for a walk or to play on the swings and slides? Don?t you remember when you were young when your parents took you to the park? All kids went to the park, but nowadays, the park has been substituted with the television and video games (for youth). Maybe this is also a reason why many of our children are obese. Because the television producers have created television show for preschoolers, school-age children, teenagers, and adults, many choose to spend their time viewing these shows because they feel a sense of belonging when watching the shows. For preschoolers, shows such as Sesame Street, Barney, and Teletubbies have been created. Many of these shows are very educat ional, but it has been proven that most children learn quicker with hands-on-training. Children are more likely to learn also by speaking. Children can?t speak to the television; therefore, their parents must be his/her instructors, but this requires time from the parents. Many parents don?t have time to spend talking to their children, they are either at work, or they think they have something more important than their children, but what can be more important than your child?s education and development. Parents must take time from their long day to spend time with their children, take them to the park or just go out into the backyard and play ball. Educational shows, such as The Magic School Bus, have been produced for school-age children. This is a very informational show and it allows for kids to explore. Noton?s World is a very good example of this also, because he performs experiments and talks about science and math during his show. Shows such as cartoons aren?t very education al; however, they can be very entertaining for these children. There are also shows, such as The Alyson?s Sisters, which deals with everyday occurrences that relate to them. These twins fall into this age group and the show talks of things that happen to them during and outside of school. For instance, the show talks about their first date, first dance, first kiss, first boyfriend, Etc. We will write a custom essay on Television Is The Downfall Of Our Society specifically for you for only $16.38 $13.9/page Order now For teenagers, shows such as The Fresh Prince, Boy Meets World, Hang Time, Sister Sister, Family Matters, and Change of Heart are being shown on T.V. These shows usually are shown after 3:00 p.m. or during the weekend the time when teenagers are out of school. Teenagers watch these shows because they can relate to the characters. These characters go through the same things that teenagers go through. Sometimes, they wish that they could go through those awesome things that happen to those fictional characters. However, shows like the Jerry Springer Show, aren?t or shouldn?t be watched by teenagers, because it forces a way of being and thinking into their minds. If you have ever watched the Jerry Springer Show, you don?t want to be a guest, or you always say that won?t happen to me. But nowadays, a lot of teens are doing things that are seen in talk shows like the Jerry Springer Show, because they think it?s right, since they saw it on T.V., but it isn?t right. Soap Operas, and shows such as The Pretender, ER, Hercules, Zena, Family Feud, Love and Marriage, Who Wants to Be a Millionaire, and Talk shows, such as Oprah, Sally, and Ricki Lake are shown for the adults. However, many teens and children also watch these shows. There are many differences between these shows because they all emphasis on something different. Soap Operas are just like movies, but these go on forever. Talk Shows sometimes can be educational, for awareness, personal stories, fashion, or reunions; it just depends on what the viewers of that show are more interested in. Some of these shows are just shows, just movies, and a story of several people that keeps going; however, they are different from Soap Operas because Soap Operas are stories about many different characters, not one story. Shows such as the Family Feud, are game shows, but can be educational at the same time. There are many different types of shows being viewed by America on television. It all depends on t he person watching, and what he chooses to watch. Each person has the opportunity to watch whatever he or she wants to watch. This is why channels were created. If you don?t want to watch a show, change the channel. And parents take your children out. Maybe since we watch television so much, we too have become overweight, as many Americans have. Social Issues

Definition and Examples of Grammaticalization

Definition and Examples of Grammaticalization In historical linguistics and discourse analysis, grammaticalization is a type of semantic change by which (a) a lexical item or construction changes into one that serves a grammatical function, or (b) a grammatical item develops a new grammatical function. The editors of The Oxford Dictionary of English Grammar (2014) offer as a typical example of grammaticalization . . .  the development of be going to into an auxiliary-like item be going to. The term grammaticalization was introduced by French linguist Antoine Meillet in his 1912 study Levolution des formes grammaticales. Recent research on grammaticalization has considered whether (or to what extent) it is possible for a grammatical item to become less grammatical over time- a process known as degrammaticalization. The Concept of "Cline" Basic to work on grammaticalization is the concept of a cline (see Halliday 1961 for an early use of this term). From the point of view of change, forms do not shift abruptly from one category to another, but go through a series of small transitions, transitions that tend to be similar in type across languages. For example, a lexical noun like back that expresses a body part comes to stand for a spatial relationship in in/at the back of, and is susceptible to becoming an adverb, and perhaps eventually a preposition and even a case affix. Forms comparable to back of (the house) in English recur all over the world in different languages. The potential for change from lexical noun, to relational phrase, to adverb and preposition, and perhaps even to a case affix, is an example of what we mean by cline.The term cline is a metaphor for the empirical observation that cross-linguistically forms tend to undergo the same kinds of changes or have similar sets of relationships, in similar order s.(Paul J. Hopper and Elizabeth Closs Traugott, Grammaticalization, 2nd ed. Cambridge University Press, 2003) Have Got to According to Bolinger (1980) the modal auxiliary system of English is undergoing wholesale reorganization. Indeed, in a recent study, Krug (1998) observes that have got to for the expression of necessity and/or obligation  is one of the biggest success stories in English grammar of the last century.  Such claims suggest that  synchronic data spanning  several generations in apparent time may provide insight into the mechanisms underlying ongoing grammaticalization processes in this area of grammar. . . .In order to contextualize these forms  in terms of their development and history, consider the history of the modal must and its later quasi-modal variants have to and have got to . . ..Must has been around since Old English when its form was mot. Originally it expressed permission and possibility . . ., [b]ut by the Middle English period a wider range of meanings had developed . . ..According to the Oxford English Dictionary  (OED) the use of have to in the sense of oblig ation is first attested in 1579 . . ..The expression have got to on the other hand . . ., or with got by itself, . . . entered the English language much laternot until the 19th century . . .. Both Visser and the OED label it colloquial, even vulgar. . . . [P]resent-day English grammars usually consider it informal. . . .However, in a recent large-scale analysis of the British National Corpus of English (1998), Krug (1998) demonstrated that referring to have got to  or gotta as simply informal is quite an understatement. He found that in British English of the 1990s  have got to  or  gotta  were one and a half times as frequent as the older forms must and have to.According to this general trajectory, it would seem that the construction with got is grammaticalizing and further that it is taking over as the marker of deontic modality in English.(Sali Tagliamonte, Have to, Gotta, Must: Grammaticalization, Variation, and Specialization in English Deontic Modality.  Corpus App roaches to Grammaticalization in English, ed. by  Hans Lindquist and Christian Mair. John Benjamins, 2004) Expansion and Reduction [G]rammaticalization is sometimes conceived of as expansion (e.g., Himmelmann 2004), sometimes as reduction (e.g., Lehmann 1995; see also Fischer 2007).  Expansion models of grammaticalization  observe that as a construction ages, it may increase its collocational range (e.g., the development of BE going to as a future marker in English, which first collocated with action verbs, before extension to statives), and aspects of its pragmatic or semantic function (e.g., the development of epistemic modality in the use of will in examples such as boys will be boys).  Reduction models of grammaticalization  tend to focus on form, and particularly on changes (specifically, increase) in formal dependency, and phonetic attrition.(The Oxford Handbook of the History of English, ed. by  Terttu Nevalainen and Elizabeth Closs Traugott. Oxford University Press, 2012) Not Just Words, but Constructions Studies on grammaticalization have often focused on isolated linguistic forms. It has frequently been emphasized, however, that grammaticalization not only affects single words or morphemes, but often also larger structures or constructions (in the sense of fixed sequences). . . . More recently, with the increasing interest in patterns and particularly with the advent of Construction Grammar . . ., constructions (in the traditional sense and in the more formal explications of Construction Grammar) have received much more attention in studies on grammaticalization . . ..(Katerina Stathi, Elke Gehweiler, and Ekkehard Kà ¶nig, Introduction to Grammaticalization: Current Views and Issues. John Benjamins Publishing Company, 2010) Constructions in Context [G]rammaticalization theory adds little to the insights of traditional historical linguistics despite purporting to offer a new way of looking at data concerning grammatical forms.Still, one thing that grammaticalization definitely has gotten right in recent years is the emphasis on constructions and on forms in actual use, and not in the abstract. That is, it has been realized that it is not enough simply to say, for instance, that a body part has become a preposition (e.g. HEAD ON-TOP-OF) but rather one must recognize that it is HEAD in a particular collocation, e.g. at-the-HEAD-of that has yielded a preposition, or that HAVE turning into EXIST is not necessarily just a random semantic shift but rather is one that happens in the context of adverbials . . .. This is a big step forward, since it takes semantic change especially out of the realm of the purely lexical and places it into the pragmatic domain, deriving changes from inferencing and the like that are possible for words in constructions with other words and in actual, contextually keyed usage.(Brian D. Joseph, Rescuing Traditional (Historical) Linguistics From Grammaticalization Theory. Up and Down the Cline- The Nature of Grammaticalization, edited by Olga Fischer, Muriel Norde, and Harry Perridon. John Benjamins, 2004) Alternate Spellings: grammaticalisation, grammatisation, grammaticisation

Communication Essay Example | Topics and Well Written Essays - 500 words - 2

Communication - Essay Example Cultural decisions establish correct or acceptable behavior by determining individuals’ positions with regard to one another and with regard to other aspects of the social and natural environment. Thus the way we seem to â€Å"naturally† feel toward family members, authority figures, or the environment is determined by well-established traditions that arise from cultural decisions regarding the appropriate relationships between people as well as with other living things. For example, while domination of humans over nature is the norm in American and other Western cultures, in other contexts such as some African cultures, the appropriate position of humans with regard to nature is harmony and coexistence (Communication & Cultural Diversity Lecture). The prevalence of cultural decisions in controlling behavior over the long term often leads to a tendency to believe that the culture-specific view is the â€Å"right† view. From within one cultural perspective, the different values and beliefs of another culture or co-culture tend to seem misguided or wrong, leading to ethnocentrism (Communications & Cultural Diversity Lecture). It is easy to think of extreme examples where another culture’s beliefs are clearly abusive or otherwise harmful to society, but ethnocentric attitudes are probably more common and exceptionally dangerous when directed against less severe differences of opinion. Anthropological theories of culture are extremely useful and easily applicable to the mini-societies we call workplaces. By applying anthropological concepts to businesses, a new discipline called Business Culture theory emerges. The valuable insights of Business Culture theory offer an excellent method with which to evaluate potential employers, and by doing so determine to what extent the culture of a business is consistent with our own values. Evaluating the culture of a business requires that we analyze the workplace environment and

Economy and the Capitalist Society Essay Example | Topics and Well Written Essays - 2250 words

Economy and the Capitalist Society - Essay Example There is the conflicting view of how you look at this. This is because when capitalism is compared with other models like socialism, it seems that the individual or private ownership that gives a capitalist society it status. Cudd et al (2011: 291) identify though, that there is no pure laissez-faire system of capitalism. They admit that there are variations of government regulation and this gives way for some level of institutionalization in such societies. In this essay, the writer argues that although there is a conflicting view of the importance of the role of individuals and institutions, the best way of analyzing and comprehending the normal capitalist society is to examine the institutions as the unit of the society. Capitalism can be viewed as a social system where people are allowed to take important decisions about things and situations that concerns them and their economic well-being. In other words, the individual's view is the basis for the running of things and affairs in the society as opposed to a planned society where some members of the society determine the trends in social, economic and cultural matters and affairs. Perry et al (2008: 359) identify that in a capitalist economy, the society is characterized by private enterprise the main decisions (what, how much, where what price to produce where etc) are made by private individuals in their capacity as owners, workers, and consumers. From this situation, it appears that the role of individuals is central and determines the fate of the capitalist system. However, in a deeper analysis of this statement, it can be identified that decisions are not fully left to individuals. This is because although each individual might have a preference or choice, the ultimate decision and final outcome of a capitalist economy are based on the interaction of market forces.  Ã‚  

Management Essay Example | Topics and Well Written Essays - 1500 words - 4

Management - Essay Example The bank offers a wide range of banking services responding to the needs of individuals, businesses and corporations. The bank is going to enter the Brazilian market. A branch of the firm will open in Brazil. The relevant project will be completed by the end of the year. The employees will be mainly nationals who will be appropriately trained by Australians on the bank’s services and products. The aim of the organization is to continuously develop its customer relationships and its employee relationships (Westpac 2011). Moreover, the bank aims to ‘be a leader in the community’ (Westpac 2011). Current report aims to present the issues that managers in Westpac should take into consideration before the bank enters the Brazilian market. The Hofstede’s Cultural Dimensions model and a SWOT analysis have been employed for presenting the characteristics of the environment in which the specific initiative will be attempted. 2.0 Political Environment 2.1 Government s tability The current president of Brazil, Dilma Rousseff, has been the first woman president in Brazil ever. The last elections were held in October 2010. The country is characterized by political stability. During the presidency of the country’s previous president, President Lula, the quality of life of people in Brazil was improved (BBC News 2011). 2.2 Government and contribution The country’s government tries to keep good relations with other states; recently an agreement was developed between Brazil and Germany for the promotion of bilateral partnership and innovation (Federative Republic of Brazil 2011). The last years the Brazilian government tries to improve the quality of life of people and the limitation of poverty (BBC News 2011). 2.3 Analysis Local authorities will provide to Westpac the necessary support, a fact critical for the successful entrance of the bank in the Brazilian market. 3.0 Legal Environment 3.1 Regulatory framework The most important legisla tive text of the country is the Constitution. At the next level, supplementary laws have the power to regulate important issues; ordinary and delegated laws follow these laws. At the bottom of the hierarchy of laws in Brazil are the legislative decrees (Brazil Government 2011). 3.2 Business laws The Constitution of the country is used, along with the Taxation law, as described above, for regulating business activities across Brazil. The new Civil Code Law 10.406 is the main legislative text regulating the activities of businesses in Brazil (Nogueira 2004). The Law No. 9279/ 1996 is also used in cases that conflicts appear on Industrial property (Brazil Government 2011). 3.3 Labour laws The key legal texts regulating the labor in Brazil is the Federal Constitution of 1988 along with the Consolidation of Labor Laws (C.L.T.) (Brazil Government 2011). 3.4 Taxation laws Taxation in Brazil is regulated by the Federal Constitution (Title VI); additionally, the Law 5.172 (National Tax Code) is applied for any potential issue, which is not regulated by the Constitution (Brazil Governmen

Lift of a Flat Surface in Wind

Lift of a Flat Surface in Wind When working with lift, there are several concepts[AR2]that need to be considered, most prominently Bernoullis Principle. This principle, named for its creator Daniel Bernoulli, states that when an incompressible, smoothly flowing fluid gains speed, internal pressure in the fluid decreases, and vice versa. (Hewitt, 2004) Put simply in terms of aerodynamics, Bernoulli states that when a fluids speed increases, the pressure perpendicular to the flow of the fluid is decreased. For example, the Bernoulli Effect can be clearly observed in terms of a plane in flight. Planes are able to fly [ar3]because their wings are designed to cause air to flow faster over the top than the bottom. This creates lower are pressure above the wing, and the greater pressure below the wing pushes the plane up. This upward pressure is referred to as lift force, or simply lift. (Actforlibraries.org, 2017) [ar4]      Lift is generated by deflecting airflow. By taking Newtons second law of motion (), it can be stated that the aerodynamic forces on a body with 0 drag [ar5]relate directly to the change in momentum of the fluid, which is equal to mass velocity of the fluid. (Hall, 2015) An objects lift capabilities can be measured using the equation: Where =density, =velocity, =surface area and =Coefficient of Lift. (Hodanbosi, 1996) Lift is dependent on velocity, air density, air viscosity/compressibility, the shape of the body and the bodys inclination in relation to the airflow. The velocity variable in the equation is, therefore doubling the velocity will quadruple the lift etc. Additionally, dependence on shape, viscosity/compressibility and inclination is complex; to deal with these they are characterized as a single variable, known as the coefficient of lift. (Hall, 2015) The lift coefficient, used to model the complex dependencies on lift, can be obtained using the equation: Where lift, the dynamic pressure () and surface area. Therefor, expresses the ratio of lift force to dynamic pressure times surface area. (Hall, 2015) It is most often found experimentally, however the values for this experiment have been taken from Aerospaceweb.com. (Jeff, 2003) Also, by using an International Standard Atmosphere (ISA) table, the air density variable for this experiment shall be assumed to be 0.9337kgm3, based on an assumed altitude of approx. 691m above sea level. (Cavcar, N/A) Lift is dependent of several variables, including inclination. The angle between a surface and the airflow is referred to as the angle of attack. The angle of attack has a strong effect on the lift being produced. In terms of an airplane: when an airplane is preparing to take off, it accelerates swiftly to reach the required velocity. However, just before lifting off, the pilot tilts the wings, creating a greater angle of attack and giving the airplane the required lift to leave the ground. In terms of surfaces such as thin aerofoils and roofs, the coefficient of lift is directly proportional to the angle of attack, when the angle is within +/- 10 °. For larger angles, the dependence becomes quite complex and is therefore defined by a coefficient of lift. (Hall, 2015) By using the above lift equation, theoretical equations can be created to assist in the analysis of the outcome of the experiment, for example: Where 3.61ms-1 (calculated using the iOS app Wind Meter), the area of one of the roof pieces and the corresponding coefficient of lift[AR6]. Below are the full results of the theoretical calculations performed for this experiment: Lift Applied to Roofs of Different Areas and Inclinations 0.0025m2 0.01 m2 0.015265 m2 0.0225 m2 0 ° 0.015N 0.061N 0.093N 0.137N 15 ° 0.011N 0.043N 0.065N 0.096N 30 ° 0.013N 0.052N 0.079N 0.116N 45 ° 0.016N 0.064N 0.098N 0.144N 60 ° 0.013N 0.052N 0.079N 0.116N Table 1 (created using[JB7] MS Excel)   Ã‚   Graph 1 (created using MS Excel) Based on these calculations, it can be assumed that the lift force will always peak at around 45 °, reach the minimum around 15 ° and follow an identical pattern for each roof size[AR8]. Based on the above background research, a hypothesis can be formulated regarding the factors affecting lift force. It can be hypothesized that: The lift applied to a surface in wind is dependent on its surface area and angle relative to the airflow. This relationship peaks towards larger angles and surface areas.[AR9] An electronic balance was set up on a workbench and turned on, ensuring the units were set to grams. An electronic balanced was utilised for this experiment because lift, as a force, can be recorded by measuring how much mass is being lifted away from the balance (in negatives) and converting this into Newtons. The fan was placed approximately 0.3m away from the electronic balance, adjusted to direct the airflow directly above the balance. The base piece of cardboard, measuring 0.1m by 0.15m (10cm2 by 15cm2), was attached to the balance with electrical tape, ensuring the edge (not the flat side) was directed at the fan. The first roof piece (measuring 0.0025m2, or 25cm2) was attached to the base piece, then the balance was TARED. The fan was turned on, set at speed 1. Three results were recorded from the balance[AR10] before the fan was turned off. The roof piece was removed, the first angled piece (at 15 °) attached the roof piece re-fixed. The balance was again TARED and the fan was then turned back on, three results recorded and turned off again. This process was repeated for every roof piece (measuring 0.0025m2/25cm2, 0.01m2/100cm2, 0.015265m2/156.25cm2 and 0.0225m2[AR11]/225cm2) fixed to every angled piece (at 15 °, 30 °, 45 °, 60 ° and 0 °). An average was later taken of each group of results, and these averages were graphed in Excel for further in-depth analysis. There were several variables involved with this experiment. The independent variables were the wind speed (which was controlled by using of the same fan), the roof area and the roof angle, and the dependent variable was the lift. The controlled variables included the use of the same[AR12] electronic balance, roof, angle and base pieces and the same speed setting on the fan, the position of the fan/airflow, the position of the scales and the position of the base piece and, by extension the roof structures.[AR13] These variables were controlled to ensure that all results are viable and in agreement. In order to maintain safety in this experiment, the following procedures were implemented: Safety glasses were worn, the electronic equipment was kept away from water, the guard around the blades was not touched while the fan was running, the cardboard was handled carefully so as not to cause paper cuts and, likewise, when the cardboard pieces were cut out the scissors were handled with care.[AR14] Lift Applied to Roofs of Different Areas and Inclinations 0.0025 m2 0.01 m2 0.015265 m2 0.0225 m2 0 ° 0.056N 0.175N 0.250N 0.287N 15 ° 0.075N 0.186N 0.259N 0.242N 30 ° 0.103N 0.159N 0.159N -0.640N 45 ° 0.111N -0.556N -0.620N -0.770N 60 ° 0.056N -0.631N -0.715N -0.787N Table 2 (created using MS Excel) Overall, the results of this experiment are plausible [AR16]at best. When comparing the empirical data to the theoretical data listed above, there are very few similarities and patterns. However, on close examination of the results there are several small connections. For example, even though each set of points has a different pattern, most of these patterns are similar in shape, and each set peaks at or before 45 °. However, from here the theoretical and empirical are completely different. A likely reason for the dramatic differences between the two sets of results is the conditions under which the experiment was performed. Despite the actions taken, there were still a number of uncontrollable variables that may have affected the outcomes recorded. For example, the air-conditioning unit operating on the roof may have disrupted the airflow, resulting in a less continuous stream and thus a more unpredictable amount of lift. Similarly, the fan used in the experiment may not have provided a strong enough direct flow of air to the structure, also causing anomalous results[AR17]. However, despite the obvious anomalies in results, the experiment still manages to examine the relationship between angle of attack, surface area and lift force. For three of the four data sets (excluding 0.0025m2) the graphs follow a very similar pattern, indicating that the results are accurate in terms of the relationship, not the actual data observed. In addition, all data sets drop off after they reach 45 °, showing that, just as observed in the theoretical results, lift force reaches its peak at around 45 ° inclination into the wind. The most likely reason for this is that past this inclination the structure presents a greater amount of its surface into the wind, allowing it to be pushed down. This phenomenon creates the positive mass results seen in the table above. This was not accounted for in the theoretical equations, which may have caused some of the anomalous results stated above[AR18]. Another prominent difference between empirical and theoretical results is the distinct differences between lift values in the theoretical data. These data sets remain at a fixed distance apart for the entire graph, directly opposed to the empirical data points which for the most part are plotted very close together. This illustrates a lower difference in lift force between different surface areas, however these results are likely due to the unstable nature of the structure used in the experiment. [AR19]Particularly in terms of the larger roof pieces, the structure became more unsteady, possibly resulting in the lower lift force recorded above. In terms of the patterns observed in the empirical data, the larger roof sizes do produce more lift, however past their peak they also create more downward force. While the smallest size does generate the greatest lift, the three larger sizes do produce an increasing amount of lift, in comparison with each other. As mentioned previously, the structure used in the experiment, particularly with the larger roof piece attached, was very unstable. [AR20]This is a likely reason for the outlying point for the area of 0.0225m2 at an inclination of 30 °. This surface area is the largest used, and it was very unstable atop the base piece, often sliding to the side and not remaining square with the base. Most likely, this instability is what has caused such an obvious anomaly, as the roof piece sliding may have exposed a larger surface area to the airflow, thus created more downward force and less upward lift. Therefore, with the above considerations it mind, and despite the severe anomalies between theoretical and empirical data, the hypothesis of: The lift applied to a surface in wind is dependent on its surface area and angle relative to the airflow. This relationship peaks towards larger angles and surface areas. Is supported by this experiment.[AR21] When performing an experiment, there are always a multitude of variables that affect the outcome, and a variety of ways in which the processes can be improved upon to achieve a better result. For example, in this experiment an ordinary household fan was used to generate the required airflow. Such a device is designed to provide air to an entire room, not to provide a direct flow of air such as is required to make this experiment a success. To make the experiment more successful, a more direct airflow should be utilised, possibly by making use of a wind tunnel, or even a hair dryer[AR22]. Similarly, the electronic balance used to take measurements was only a small, relatively simple piece of equipment. Also, as previously mentioned, the air-conditioning unit in the room was likely disrupting the already-unsteady airflow. This, along with the experiments position next to the doorway and the other people in the room, may have been the cause of the discrepant results, which often differed by up to 0.0015kg. To solve this, the experiment could be re-conducted in a controlled environment with nothing affecting the more direct airflow. Additionally, a more accurate electronic balance could be used[AR23]. A more accurate balance would a piece of equipment connected to a computer that records all results for each set of tests and identifies an accurate average. The most prominent issue with the experiment was the results created by the electronic balance. The results were greatly varied, as stated above, suggesting that there were several uncontrolled variables at play, affecting the data. There are several methods that could be employed to rectify this, including those already mentioned. Performing the experiment in an isolated area where all variables can be controlled so nothing can interfere with the results is the most likely way to generate more accurate results. This, coupled with the use of a more stable structure (i.e. made from a sturdier material and fixed for effectively), a more accurate airflow and more sophisticated measuring technologies, is the best course to re-perform the experiment and give more viable results. References   Actforlibraries.org, 2017. Bernoullis Principle of Lift. [Online] Available at: http://www.actforlibraries.org/bernoullis-principle-of-lift-4/[Accessed 04 March 2017]. Aerodynamics for Students, 2016. Lift and Lift Coefficient. [Online] Available at: http://s6.aeromech.usyd.edu.au/aerodynamics/index.php/sample-page/aircraft-performance/lift-and-lift-coefficient/[Accessed 04 March 2017]. Benson, T., 2014. Lift Formula. [Online] Available at: https://www.grc.nasa.gov/www/k-12/WindTunnel/Activities/lift_formula.html[Accessed 09 March 2017]. Cavcar, M., N/A. The International Standard Atmosphere. [Online] Available at: http://home.anadolu.edu.tr/~mcavcar/common/ISAweb.pdf[Accessed 04 March 2017]. Hall, N., 2015. Inclination Effects on Lift. [Online] Available at: https://www.grc.nasa.gov/www/k-12/airplane/incline.html[Accessed 19 March 2017]. Hall, N., 2015. Lift Equation. [Online] Available at: https://www.grc.nasa.gov/www/k-12/airplane/vel.html[Accessed 02 March 2017]. Hall, N., 2015. The Lift Coefficient. [Online] Available at: https://www.grc.nasa.gov/www/k-12/airplane/liftco.html[Accessed 04 March 2017]. Hall, N., 2015. Velocity Effects on Aerodynamic Forces. [Online] Available at: https://www.grc.nasa.gov/www/k-12/airplane/vel.html[Accessed 02 March 2017]. Hewitt, P. G., 2004. Bernoullis Principle. [Online] Available at: http://www.nsta.org/publications/news/story.aspx?id=49598[Accessed 02 March 2017]. Hodanbosi, C., 1996. Lift Formula. [Online] Available at: https://www.grc.nasa.gov/www/k-12/WindTunnel/Activities/lift_formula.html[Accessed 02 March 2017]. HyperPhysics, N/A. Bernoulli Equation. [Online] Available at: http://hyperphysics.phy-astr.gsu.edu/hbase/pber.html[Accessed 02 March 2017]. Jeff, S., 2003. Airfoils at High Angles of Attack. [Online] Available at: http://www.aerospaceweb.org/question/airfoils/q0150b.shtml[Accessed 04 March 2017]. Physics Forum, 2011. Fluid mechanics; Lift Force on a Roof; Bernoullis Equation. [Online] Available at: https://www.physicsforums.com/threads/fluid-mechanics-lift-force-on-a-roof-bernoullis-equation.533145/[Accessed 02 March 2017]. Scott, J., 2003. Airfoils at High Angle of Attack. [Online] Available at: http://www.aerospaceweb.org/question/airfoils/q0150b.shtml[Accessed 04 March 2017]. Scott, J., 2003. Lift Coefficient Thin Airfoil Theory. [Online] Available at: http://www.aerospaceweb.org/question/aerodynamics/q0136.shtml[Accessed 04 March 2017].   

Modern Collegiate A Cappella Essay -- Music Art Cultural Essays Histor

Modern Collegiate A Cappella Introduction A cappella is a relatively young art form that is catching the interest of many people across the nation. The popular movement is believed to have been started in 1909, when part of the Yale Glee Club broke off and formed the Yale Whiffenpoofs, the first collegiate a cappella group; the Whiffenpoofs exist to this day, and the a cappella movement has only grown in popularity. Throughout the middle decades of the 20th century, professional a cappella groups attracted a lot of attention for their renditions of popular songs. As this new progressive style caught on, the a cappella art form evolved from its roots in harmonically complex barbershop quartets into a more modem and freely structured type of music. The trend-setting groups remained attentive to musicality, but left behind the rigidity commonly associated with barbershop performance. Songs like "Mr. Sandman," by the Chordettes, and "It Won't Be Very Long," by the Soul Stirrers, showed people that a cappella could be exciting and also that it could tackle a multitude of musical genres. The next big developments in a cappella came on the collegiate front. While professional groups retained their popularity, their numbers did not increase much toward the end of the 20th century. On the other hand, the number of college groups skyrocketed during this same time period. According to the Mainely A Cappella website's history of a cappella, since 1989, there have been about 20 new groups formed at schools across the nation every year. 1 This paper suggests that the reason for the drastic spike in collegiate interest in a cappella is because students began to realize the wide range of creative expression that can be achieve... ...ed methods of making music. 3 Quotation from Michael Kendall's "Philosophy of Music Education." See reference list. Works Cited: 1.Bethel College Website. Michael Kendall, "Philosophy of Music Education." http://www.bethelcollege.edu/acadb/und s/finearts/music/phil.htm. 2. Hemsley, Thomas. Singing and Imagination. Oxford University Press. 1998. 3. Mainely A Cappella website. "A Century of A Cappella." http://www.a-cappella.corn/misc/history.php. 4. Sawyer, Keith. Group Creativity – Music, Theater, Collaboration. Lawrence Erlbaum Associates, Publishers. 2003. 5. Singer, Irving. Feeling and Imagination – The Vibrant Flux of Our Existence. Rowman & Littlefield Publishers, Inc. 2001. 6. Schoenherr, Steve. "Recording Technology History." http://history.acusd.edu/ mml#di ital. 7. Ward, Finke, Smith. Creativity and the Mind. Plenum Press. 1995.

The Shortage of Educationally Prepared Nursing Faculty

The Shortage of Educationally Prepared Nursing Faculty The nation is in need of a sufficient Registered nurse supply. The adequacy of this supply is critical in providing quality health care. An integral role of Registered nurses (RNs) and Advanced Practice Registered Nurses (APRNs) in primary care delivery helps to bring focus to the nation’s health care systems of patients’ and communities. The United States’ estimated shortage of nurses will grow to 260,000 by 2025, disturbing the nation’s health care delivery systems (American Nurses Association, 2011).The widespread of attention toward the growing need of nurses in the United States presents decreased awareness on the focus of nurse faculty shortages (National League of Nursing, 2010). Although active nursing numbers are growing, state, and national projections predict nursing shortages will increase as the population ages and requires more care, and practicing nurses, in large numbers, begin to retir e. Without coordinated statewide actions addressing the growing problem of faculty shortages, United States citizens will continue to face severe nurse shortages (National League of Nursing, 2010).Nursing faculty is intertwined with the current national shortage of nurses (American Nurses Association, 2011). Issues and Influencing Factors Some of the main issues affecting nursing shortages are the worsening of shortages of faculty in academic environments, damaging nursing professions infrastructure in edcation. Ninety-four percent of academic health centers believe faculty shortages arrive in at least one medical school, and 69% agree that these faculty shortages are an issue for institutions abroad.The majority have identified nurse faculty shortages as the highest in demand followed by allied health, pharmacy, and medicine (National League of Nursing, 2010). The limitation of student capacities is growing across the country in relation to nurse faculty shortages. Influencing fact ors contributing to these shortages involve aging faculty, budget constraints, the workload of full-time nurse educators in non-administrative positions teaching in either pre-licensure RN or graduate-level RN programs, competing salaries among employers in medical facilities versus universities, and recruitment (American Nurses Association, 2011).Recruitment of qualified new faculty is limited of master’s and doctoral programs with a focus on nursing education like the underrepresentation of minority groups, inadequate faculty compensation, and workplace issues like employee workload, clinical scheduling, student attitudes, and abilities, and cultural issues (American Nurses Association, 2011).According to the American Nurses Association (2011), â€Å"United States nursing schools turned away 75,587 qualified applicants from baccalaureate and graduate nursing programs in 2011 from insufficient faculty numbers, clinical sites, classroom space, clinical preceptors, and budget constraints† (Scope of the Nursing Faculty shortage). One other contributing factor is salary differences. According the Maryland Statewide Commission on the Crisis in nursing (2005), â€Å"The average salary for a practicing nurse with an advanced degree is $80,000, but a nursing faculty member makes about $50,000.The starting salary for a full-time faculty member at a Maryland school of nursing is approximately equal to that of a new graduate from an associate-degree or baccalaureate nursing program beginning as a full-time staff nurse. Given the additional education, master’s degree in nursing at minimum, and the experience required for a faculty position, this disparity in salary seems inequitable† (p. 2). Shortage Challenges, Strategies, and Consequences A challenge to decrease the growing shortage of nurses is to enhance opportunities for nursing faculty in addition to faculty increases in a timely manner.Countering strategies toward nurse faculty shortage s need to gain a focus on various educational methods within institutions like retaining senior faculty, and recruitment of new faculty in a timely manner in collaboration with anticipated retirements. National prospects suggest the initiation of a new motivation tool that launches new educational and research training with focuses on doctoral studies early in nursing careers with added support (Hinshaw, 2001). The consequence of a non-functioning solution to the problem will continue to contribute to nursing shortages placing the health care arena in jeopardy of poor health care delivery.The decrease of nurses has major consequences on preparing for emergencies, quality health care, the safety of patients’, access to health care services, and growth of the economy (The Center for Health and Health Care in Schools, 2006). More nurses will resume other avenues of employment, in addition to an increase of workload burnout. Recommendations Schools of Nursing, nursing school†™s educational institutions, and nursing professions need to evaluate old strategies and develop new and creative solutions for decreasing the shortage of nursing faculty (Hinshaw, 2001). A strong recommendation is retaining productive senior faculty.Academic administrators and faculty should evaluate new solutions for retaining senior faculty skills as they enter the retirement phase. Strategies suggested and developed should include methods based on the respect held for the expertise of senior faculty members on the needs of the nursing program as new junior faculty are recruited (Hinshaw, 2001). According to Hinshaw (2001), examples of recommendations include senior faculty to develop, and share new experiences, offer phased retirement plans, establish intellectual homes like Centers of Excellence based on research, and provide service components to retain senior faculty.Timing for replacement of senior faculty incorporates a specific strategy of preplanning. A widely used stra tegy used is to negotiate a loan from nursing program parent institutions. The loans are paid back as senior faculty retires. The major benefit of this loan program is it permits for the recruitment of new faculty as the experienced senior faculty is in place, providing several years for mentoring relationships between the two groups.Such a cadre of new and senior faculty can also build a strong climate for teaching mastery, research programs, and sponsorship into leadership positions in the profession because time is available for the new individuals to develop in a more comfortable, less stressed environment. At the same time, the expertise of the senior faculty is respected, and acknowledged. Another recommendation is to increase faculty salaries in comparison to clinical salaries. Currently there is more than a 20 thousand dollar difference between the two master’s of nursing professions, which also complicates recruitment of nursing faculty.According to American Nurses A ssociation (2011), â€Å"The average salary of a nurse practitioner, across settings and specialties, is $ $91,310. By contrast, in March 2011, master's prepared faculty earned an annual average salary of $72,028† (Factors contributing to the Faculty Shortage). Because the United States is economically challenged, increased salaries for higher educated nursing professionals may steer him or her toward faculty employment. Last, a resolution to gaining more nurses to consider faculty positions is to introduce academics early in his or her nursing career. Incorporating teaching throughout Associate Degree programs nd higher will appeal a more viable career option toward academic nursing. Economic Investments The nursing shortage detrimentally has damaged the health care system. Studies have revealed that nursing shortages contribute to non-desirable patient outcomes, medication errors, and an increase in mortality rates. Inadequate staffing issues were linked to increased patien t mortality (American Nurses Association, 2011). Researchers have identified that federal investments in nursing education is needed. Hospitals and other medication institutions need to support educating future nurses and increase nurse efficiency.There is a need for innovative pathways in education toward bachelor and graduate studies in nursing in addition to incentives for recruitment of nursing faculty. Families and surrounding communities need to recognize the effects of nursing care has on the quality and safety of health care and be prepared to assist with funds to support the need for higher education. The public should become involved with an understanding that united is a stand, and divided the country shall fall in addition to taking a stand to demand better care of growing communities with longer lifespans.Conclusion Shortages of nursing faculty, placements in clinical settings, and nursing program classrooms report each year in every state in the congressional district report denying qualified candidates to nursing schools (National League of Nursing, 2010). Rising factors affecting the nursing shortage is wages. Wages for nurses compared to past wages have grown dramatically but still lag behind other health care professionals with equal education. Although many strategies have been initiated, there is no one strategy, or solution to the ongoing issue of a need for roughly 800,000 nurses needed by 2020 (American Nurses Association, 2011).Until communities, governments, hospitals, and other medical institutions, in addition to nursing programs take a united stand in promoting the future of quality health care, the United States will continue to experience a shortage in nursing. The key to producing qualified nurses is to employ more qualified faculty. A solution to this promotion should start within early nursing programs with teaching as a focus. This will help future nurses to admire the importance of helping patients in addition to helping new nurses grow in the nursing practice. References American Nurses Association. (2011). Nurse Faculty Shortages.Retrieved October 07, 2012, from American Nurses Association: http://www. aacn. nche. edu/media-relations/fact-sheets/nursing-faculty-shortage Hinshaw, A. (2001, January 31). A Continuing Challenge: The Shortage of Educationally Prepared Nursing Faculty. Retrieved October 07, 2012, from The Online Journal of Issues in Nursing 6(1). Manuscript 3. Available: http://www. nursingworld. org/MainMenuCategories/ThePracticeofProfessionalNursing/workforce/NursingShortage/Resources/ShortageofEducationalFaculty. html Maryland Statewide Commission on the Crisis in Nursing. (2005, September 02). Nursing Faculty Shortage .Retrieved October 07, 2012, from Maryland Board of Nursing: http://www. mbon. org/commission/nsg_faculty_shortage. pdf National League of Nursing. (2010, February). 2010 NLN Nurse Educator Shortage Fact Sheet. Retrieved October 07, 2012, from National League of Nursing: h ttp://www. nln. org/governmentaffairs/pdf/nursefacultyshortage. pdf The Center for Health and Health Care in Schools. (2006, September). Thoughts on a Nursing Shortage. Retrieved October 08, 2012, from The Center for Health and Health Care in Schools: http://www. healthinschools. org/News-Room/EJournals/Volume-7/Number-9/Thoughts-on-a-Nursing-Shortage. aspx

How to Boost Engagement with Micro-Influencers the Right Way

How to Boost Engagement with Micro-Influencers the Right Way Every brand strives to drive engagement because without engagement, there may be no conversions. This makes your engagement rates an important metric for determining your brand’s performance. But if you’re having some trouble engaging your target audience, you could get micro-influencers involved. That’s because micro-influencers tend to generate high engagement rates, and may even be more engaging  than top influencers. In this post, you’re going to learn all about these micro-influencers, and how you can work with them to drive engagement. Download Your Free Micro-influencer Outreach Templates Successful marketing with micro-influencers requires smart preparartion and outreach. Use these three free templates to simplify the process: 10 free influencer email outreach templates: Save time writing while keeping your outreach personalized and effective. Micro-influencer marketing checklist: Make sure you dont miss any steps in your process. Micro-influencer outreach tracking template: Keep track of who youve contacted and monitor your success rate. How to Boost Engagement with Micro-Influencers the Right WayWhat are Micro-Influencers? As their name suggests, micro-influencers are individuals who are influential, but not on a macro level. Their influence is often concentrated within a specific niche – be it beauty, fitness, tech, fashion, or lifestyle. The common definition of micro-influencers is influencers with a smaller number of followers than regular influencers. But there is no exact definition of what that number is. Mavrck  considers individuals with somewhere between 500 and 5,000 followers as micro-influencers. And CNBC  reports that micro-influencers are those influencers who have fewer than 10,000 followers. But according to TapInfluence, micro-influencers have anywhere from 1,000 to 100,000 followers. Despite these variations, what remains true is that micro-influencers have the ability to engage an audience. Micro-influencers have the ability to engage an audience.In fact, a Takumi  study found that engagement rate decreases as following size increases. People with 1,000 followers or fewer have an engagement rate of 9.7%. And the engagement rate of people with 1,000-4,000 followers is about 4.5%. And as the following size increases to 100,000 and over, the engagement rate drops to 1.7%. These findings are consistent with the findings in a Markerly  study. This study found that people with 1,000 followers or fewer have an average like rate of 8%, while those with 10 million followers or more generate only have about a 1.6% like rate. As for comment rate, those with 1,000 followers or fewer drive 13 times more comments than people with 10 million or more followers. How to Find Micro-Influencers in Your Industry or Niche As mentioned earlier, micro-influencers often have influence in a specific niche. So the right choice of relevant keywords could help you discover potential micro-influencers to work with. On Instagram, you can choose a relevant keyword, and use it as a hashtag to discover relevant posts made by potential micro-influencers. For example, let’s say you want to promote a line of skincare products made using all-natural ingredients. The right keywords here would be something like â€Å"organic skincare,† â€Å"organic beauty,† â€Å"organic makeup,† etc. Let’s try searching for the hashtag #organicskincare. You’ll get results of top posts that use the hashtag, as shown in the following screenshot. Then  click on each of the posts, and check out the users who have posted the photos or videos. You just need to look at the number of followers they have to see if they have less than 100,000 followers (based on the TapInfluence definition of micro-influencers). Also check if they usually post content related to what you’re selling. Let’s click on one of the posts in the search results above. As you can see in the screenshot below, the post was from a user named The Beauty Bloss. If the post has any other relevant hashtags like in the following post, make a note of them to find more micro-influencers. If you check out this user’s profile, you can see that she has around 21,900 followers, qualifying her as a micro-influencer. And her posts are all related to makeup and beauty, which is perfect for the product you’re promoting. So you can consider reaching out to this influencer. As for searches on Facebook and Twitter, manual search using a relevant keyword isn’t going to cut it. The search results will prioritize the top influencers and celebrities relevant to the keyword, making it difficult and time-consuming to identify micro-influencers. So your best bet is to use tools like: BuzzSumo Insightpool Little Bird To search for micro-influencers on these platforms, you can pick several relevant keywords. Your search will bring up results of influential figures related to those topics. For example, BuzzSumo in the screenshot below, shows a list of influencers and bloggers related to beauty and skincare. You can make a selection based on their following size, page authority, etc. Recommended Reading: How Will Outreach Marketing Make Your Blog More Successful? How to Convince a Micro-Influencer to Work with You Micro-influencer outreach is no different from regular influencer outreach. But in the case of micro-influencers, it’s likely that they will be more receptive of your outreach efforts. Here’s what you need to do to convince a micro-influencer to work with you: Begin with small interactions.  Before you start sending out emails and messages to micro-influencers, it’s better to start off with small interactions. The idea is to get them to notice you, and remember your name. Try sharing their content, commenting on their posts, or asking them relevant questions on social media. You can also try commenting on their latest blog posts. Develop a suitable compensation model.  Make sure you’re offering micro-influencers what they deserve in exchange for a promotion. Some micro-influencers may be more than happy to promote the free products you’ve sent them without any extra charge. But you shouldn’t take that for granted.Try to develop a compensation model depending on what’s most beneficial for your business. Maybe you could pay them a percentage of, or a fixed sum for every conversion. Or you could pay them for engagements and click-throughs. Some brands even pay micro-influencers a fixed sum for every post. Send them an email. Once you’ve established an initial connection through social media or the influencer’s blog, you can begin your email outreach. Your email should get straight to the point, and talk about why you wish to work with the influencer. For example, maybe their values align with yours, or you find their content intriguing. The email should also contain details like what you’re offering in return for the promotion. In other words, it should provide micro-influencers with a compelling reason why they should work with you. To make your influencer outreach easier and more effective, there are a few tools you can use: Hunter  can help you discover the email addresses of influencers. BuzzStream  can help you keep track of and manage your conversations with the influencers. Pitchbox  can help you create personalized outreach emails as well as automate your follow-ups. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted How to Boost Engagement With Micro-Influencers Based on the Markerly and Takumi studies mentioned earlier, you already know that micro-influencers can generate a lot of engagement. You can harness their ability to engage to boost your own engagement rates. And here are some tips to help you out: #1: Honest Reviews Micro-influencers don’t beat around the bush when interacting with their followers. They get straight to the point, and are honest when expressing their opinions about something. As a result of this honesty, people trust their opinion about a product or a service. In fact, Experticity  found that 82% of consumers would follow a micro-influencer’s recommendation. You can take advantage of this established trust by getting micro-influencers to share honest reviews about your product or service. Depending on which influencers you choose to work with, you can either have them write a blog post reviewing the product, or create a review video. Or you can even get them to create a social media post reviewing the product. Regardless of the medium, the review needs to be honest. Reviews from micro-influencers need to be honest.In order to get an honest review from a micro-influencer you need to: Choose micro-influencers who often create review content, and who aren’t afraid to mention the negatives. Be very clear when communicating your expectations in your outreach email. Propose to send them free samples or exclusive previews of your product. And stress on the fact that they shouldn’t feel obligated to give a beaming review. Make sure you mention that all you expect in return for the free products is their honest opinion from an expert like them. Here’s an example of an honest review of 100% PURE serum by beauty influencer Adri (@sortofobsessed). As you can see in the caption, she talks about how she loves the feel of the product on her skin but she doesn’t like the texture. She also talks about some of the issues she faces when using the product. #2: Giveaways Giveaway campaigns are an excellent way to engage an audience. This is likely because of the possibility of them winning something. And to leverage your engagement efforts, you can get a micro-influencer to host the campaign. Here’s what you need to do to work with micro-influencers for a giveaway campaign: Determine the prize of the contest.  It should be something that would appeal to the influencer’s followers while helping promote your brand. The prize should help compel the target audience to take action. Come up with the rules for participation.  Maybe you can require them to like the influencer’s post, follow them and your brand, and tag their friends in the comments. Or maybe they simply have to submit an online form through a link promoted in the influencer’s blog. Pitch the giveaway concept to a micro-influencer in your email.  The email should highlight what’s in it for the influencer in addition to the compensation. For instance, you could talk about how this could help them boost engagement among their followers or even grow their following. Recommended Reading: How to Get More Followers on Social Media With 30 Awesome Tips You can talk to them about the rules for participation after they’ve agreed to work with you. And make sure you let them know about any important information you want them to highlight in the post promoting the contest. Based on how the influencer responds, you may have to negotiate the compensation. Food blogger Jessica, of Savory Experiments,  hosted a contest sponsored by the Mussel Industry Council of Prince Edward Island. All participants had to do was to choose their favorite recipes created using Prince Edward Island mussels. The recipes were created by various micro-influential food bloggers including Jessica. And by voting, participants got a chance to win a free trip to the island. This contest involved a giveaway of an experience as opposed to an actual product, but it’s still an effective engagement tactic nonetheless. Jessica also mentioned at the beginning of the post that she was compensated to write the post, but all opinions expressed were her own. Recommended Reading: How to Improve Your Instagram Engagement With 15 Tips How to Improve Your Pinterest Engagement With These 15 Tactics 12 Effective Ways to Expand Your Facebook Engagement #3: Tutorials and How-Tos The previously-cited Experticity study also found that people considered micro-influencers to be better than everyday consumers at explaining how products work, or how they can be used. It is for this reason that you should consider getting micro-influencers to create tutorial content around your product. If it’s a product that doesn’t require much explaining, they could still offer creative tips and ideas on what consumers can do with it. For this tactic to be more effective here’s what you need to do: Look for micro-influencers who often create tutorial content – videos, blog posts, or social media posts. You’ll basically need to check out the various pieces of content created by influencers you’ve shortlisted for your campaign. Analyze their tutorial content and determine if the quality lives up to your expectations. In other words, see if the content is both intriguing and educational. And try to look at the comments, shares, and/or likes in the content to understand how well their tutorials engage the audience. Reach out to them by email and pitch your idea. Like before, your email should highlight the benefits of working with your brand and what’s in it for the influencer. You could offer them exclusive access to the product along with a competitive compensation. Makeup and beauty influencer Tamira Jarrel  created a sponsored video for True Botanicals. In the video, she talked about some of the various products that worked for her. And she explained how to use them and what works for what. She even provided her fans with a unique discount code so they can purchase the products for less. #4: Original and Authentic Sponsored Content Every now and then you may have come across influencer content in which they promote a product. But unlike their regular content, this one seems uninteresting and maybe even too promotional. This is hardly going to do anything for brand engagement. Usually, this kind of bland and overly-promotional content happens because the brand is trying to control everything about the production. You chose micro-influencers because they can engage their audience with original and creative content. If you want your brand sponsored content too to engage the same audience, you need to provide them with something equally interesting. This means you need to trust the content creation in the hands of the influencer. Encourage them to come up with something original that blends in with their usual content. Encourage micro-influencers to come up with original content that blends with their usual content.A survey conducted by Crowdtap  found that creative freedom is highly valuable to influencers. In fact, 58% of those surveyed said that their favorite projects were those in which the brand gives them creative freedom. And 77% said that they’d be willing to work with a brand more than once if said brand provides them with creative freedom. 77% of influencers are more likely to work with brands more than once if they have creative freedom.These findings suggest that being too restrictive with your content guidelines could negatively impact your relationship with the influencer as well. So, here’s what you need to do if you plan on letting the influencer be in control of content creation: Provide them with basic guidelines such as the kind of vibe you want to give out, the important points you need them to cover, etc. This will ensure that the influencer content delivers exactly what you need. Make sure the micro-influencer understands your goals from the campaign and trust them to deliver. You need to communicate your expectations without trying to control the content creation. Be transparent about what you don’t want so the influencer knows what to exclude in the content. For instance, maybe you don’t want the content to have swear words in case you want to share it on your site. When communicating these guidelines and expectations, make sure you do so in a respectable manner. Remember the saying â€Å"it’s not what you say; it’s how you say it†. You don’t want to come off as rude or bossy when communicating with the influencer. Instead, talk to them as friends and let them know that you trust them to create something new and intriguing.

Conjugation of Conocer

Conjugation of Conocer Conocer, a verb that usually means to know in the sense of knowing a person or place, is sometimes irregularly conjugated in its present tenses and the imperative mood. The stem, conoc-, changes to conozc- when it is followed by an -o or -a. Other verbs following this pattern include agradecer, complacer, crecer, desconocer, desobedecer, florecer, merecer, nacer, obedecer, ofrecer, perecer, pertenecer, preconocer, and reconocer. Irregular forms are show below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Conocer conocer (to know) Gerund of Conocer conociendo (knowing) Participle of Conocer conocido (known) Present Indicative of Conocer yo conozco, tà º conoces, usted/à ©l/ella conoce, nosotros/as conocemos, vosotros/as conocà ©is, ustedes/ellos/ellas conocen (I know, you know, he knows, etc.) Preterite of Conocer yo conocà ­, tà º conociste, usted/à ©l/ella conocià ³, nosotros/as conocimos, vosotros/as conocisteis, ustedes/ellos/ellas conocieron (I knew, you knew, she knew, etc.) Imperfect Indicative of Conocer yo conocà ­a, tà º conocà ­as, usted/à ©l/ella conocà ­a, nosotros/as conocà ­amos, vosotros/as conocà ­ais, ustedes/ellos/ellas conocà ­an (I used to know, you used to know, he used to know, etc.) Future Indicative of Conocer yo conocerà ©, tà º conocers, usted/à ©l/ella conocer, nosotros/as conoceremos, vosotros/as conocerà ©is, ustedes/ellos/ellas conocern (I will know, you will know, he will know, etc.) Conditional of Conocer yo conocerà ­a, tà º conocerà ­as, usted/à ©l/ella conocerà ­a, nosotros/as conocerà ­amos, vosotros/as conocerà ­ais, ustedes/ellos/ellas conocerà ­an (I would know, you would know, she would know, etc.) Present Subjunctive of Conocer que yo conozca, que tà º conozcas, que usted/à ©l/ella conozca, que nosotros/as conozcamos, que vosotros/as conozcis, que ustedes/ellos/ellas conozcan (that I know, that you know, that she know, etc.) Imperfect Subjunctive of Conocer que yo conociera (conociese), que tà º conocieras (conocieses), que usted/à ©l/ella conociera (conociese), que nosotros/as conocià ©ramos (conocià ©semos), que vosotros/as conocierais (conocieseis), que ustedes/ellos/ellas conocieran (conociesen) (that I knew, that you knew, that he knew, etc.) Imperative of Conocer conoce (tà º), no conozcas (tà º), conozca (usted), conozcamos (nosotros/as), conoced (vosotros/as), no conozcis (vosotros/as), conozcan (ustedes) (know, dont know, know, lets know, etc.) Compound Tenses of Conocer The perfect tenses are made by using the appropriate form of haber and the past participle, conocido. The progressive tenses use estar with the gerund, conociendo. Sample Sentences Showing Conjugation of Conocer and Verbs Following the Same Pattern Me encontraba trabajando a tiempo completo y no pude conocer personalmente a los chicos. (I found myself working full-time and wasnt able to get to personally know the boys. Infinitive.) Ha merecido la pena el viaje hasta aquà ­. (The trip to here has been worth the bother. Present perfect.) Esta ciudad no es muy grande, pero todavà ­a no la conozco bien. (This city isnt very large, but I still dont know it well. Present indicative.) Estoy ofreciendo mucho ms que la paz. I am offering much more than peace. Present progressive.)  ¿Alguna vez has querido saber en quà © dà ­a de la semana naciste? (Have you ever wanted to know which day of the week you were born on? Preterite.) Antes los padres mandaban y los chicos obedecà ­an; hoy sus roles estn invertidos. (Before, the parents gave orders and the children obeyed; today, their roles are reversed. Imperfect.) Solo florecemos si nuestras necesidades emocionales estn atendidas. (We will only flourish if our emotional needs are attended to. Future.) No te reconocerà ­a si nos encontrsemos. (I wouldnt recognize you if we were to run into each other. Conditional.)  ¿Cà ³mo reparo algo que pertenezca a otro? (How can I repair something that belongs to someone else? Present subjunctive.) Hubo una gran variedad de penas aplicables a toda persona que desobedeciera el decreto imperial. (There was a great variety of punishments applicable to everyone who disobeyed the imperial degree. Imperfect subjunctive.)  ¡No desobedezcas creyendo que todo estar bien! Dont disobey believing everything is going to be OK! Imperative.)

Concepts of leadership Essay Example | Topics and Well Written Essays - 250 words - 1

Concepts of leadership - Essay Example Management, on the other hand, is a delegated authority. Managers are given formal roles by other people. In essence, they represent the interests of others. Management roles have goals that act as performance indicators. Managers have specific duties and roles such as planning, organizing and making decisions. Nursing managers have roles such as administration, financial management, and personnel management to meet the health objectives. In essence, management roles require managers to act in the best interest of the organization they lead. Leadership and management roles overlap in several aspects. Overlapping is especially common for nurses who fit to be both leaders and managers. Both leaders and managers try to strike a balance between the needs of the institution, patients and other employees. Thus, both leadership and management require critical skills such as interpersonal skills, critical thinking and coping. Such skills are essential in ensuring success. As a nurse leader, I would take advantage of the overlap to influence the welfare of nurses by seeking a management role. Leaders are influential especially if they have the management

Privacy Policy And E-commerce Essay Example | Topics and Well Written Essays - 500 words

Privacy Policy And E-commerce - Essay Example The public becomes benefited for these advancements because of accuracy and handiness. But aside from these two areas, the business world has also utilized the services provided by modernity. Services and products offered by the different firms are used to be available on certain stores only, but with the growth of the internet, everything is just a click away. The web has broadened the business industry. This form of rendering services is called electronic commerce, or what is generally known as e-commerce. It is basically about distribution, buying, marketing, and selling of merchandises over systems that use computer network. But entering in this form of trade is not as easy at it seems. Some may think that the only essential thing to do is to create a website that gives the detailed descriptions of what you offer to the public, but actually, there are lots of concerns relating to e-commerce, such as the policy, privacy, security and the business processes, that must be considered . These are important factors for the guaranteed success of the chosen industry. First of all, the security of private data must be kept and accessed only by those authorized. This information is very significant because these are the fundamentals of the business. If these become public, users may find ways to take control of the management. There is a possibility of hacking the vital files which can lead to loss of profit. But with the foundation of e-commerce, this problem has been solved. Session identifiers are kept in cookies. This prohibits the exposure of main records. In some cases, the data are included in the uniform resource locator or URL, which is visible to all web users, but with the cookies, these remain private.